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In this blog post, we’ll explore the importance of designing inclusive websites and share some tips for creating a more accessible online experience for everyone.
7 common myths about business websites
A business website is a cornerstone of success. Small business owners, in particular, can greatly benefit from a strong online presence. However, there are several myths surrounding business websites that can hold entrepreneurs back. In this blog, we'll debunk these...
Understanding SEO Without all the Tech Talk!
SEO (Search Engine Optimization) has become a buzzword for businesses striving to improve their online presence. However, for many business owners, the world of SEO can be a confusing and daunting place filled with technical jargon. But fear not! In this article,...
When to Use Chat GPT (AI) vs a Content Writer
In the competitive world of digital marketing, the content you put on your website can make the difference. Many businesses are faced with the choice between using artificial intelligence (AI) to generate content or hiring a professional content writer. So, when is it...
5 Reasons You Think You Don’t Need a Website Debunked
There are plenty of “reasons” why businesses don’t need a website, and since Inception Web Design is here to help you separate fact from fiction, let’s look at each of them and how true they really are (or aren’t). Spoiler alert: in most cases, if you want to be...
What’s the Difference Between a “Domain” and “Hosting”?
In the world of web design and website development, there are certain fundamental terms that every business owner and aspiring website owner should understand. Two of these terms are "domain" and "hosting." They are essential components of any website, and knowing the...
10 Tips for Choosing the Right Domain Name for Your Site
Are you planning to build a website for your business or personal use? One of the first things you'll need to decide on is your domain name. You might have heard the terms "domain," "URL," or "web address" before, but don't worry – they all mean the same thing. Your...
7 Reasons Your Website Needs a Security Certificate (SSL)
Your website is often the first point of contact between you and potential customers. However, with the increasing number of cyber threats and data breaches, ensuring the security of your website is paramount. One essential tool in your website security arsenal is a...
What Does “Hosting” Mean?
Website security is a top priority for businesses and individuals alike. With cyber threats constantly evolving, it's essential to take proactive measures to safeguard your website from potential vulnerabilities. Here are five simple and clear ways to keep your...
Top 5 Ways to Keep Your Website Secure
Website security is a top priority for businesses and individuals alike. With cyber threats constantly evolving, it's essential to take proactive measures to safeguard your website from potential vulnerabilities. Here are five simple and clear ways to keep your...
3 Critical Factors in Website Security
Having a website is crucial for any business or organization. But, simply having a website isn't enough. Ensuring its security is equally important. What does "website security" really mean? In this blog post, we'll break it down in simple terms and provide three key...
5 Things to Do if Your Website Goes Down
A website is often the face of your business or personal brand. So, when your website goes down unexpectedly, it can be a source of stress and frustration. However, instead of panicking, it's crucial to have a plan in place to address the issue swiftly and...
What is the Purpose of Your Website?
In a recent blog, we laid out the top 5 things a web designer focuses on when undertaking a new project. And top of the list? “The Why - Defining the Purpose“. Without this clarity, results of a website redesign may not be as impactful and successful as it could be....
5 Things Quality Web Designers Focus On
In the intricate world of web design, there's much more than meets the eye. A skilled web designer doesn't merely translate a client's words into a digital canvas. Instead, they undertake a journey that involves understanding the client's goals, the psychology of...
5 Website Stats You Should Be Monitoring
Your website should serve as the cornerstone of your business, and the design should brilliantly encapsulate the services you provide and/or the products you offer. But once your website is up and shining like the beautiful gem you always dreamed of, how do you know...
What is “Bounce Rate” and Why Does it Matter?
When it comes to your business website, there are countless ongoing metrics to measure and analyze to determine whether it’s serving its purpose. Attracting visitors to your website is just the first step; the real challenge lies in keeping them engaged and...
5 Mistakes You May Be Making on Your Website
It’s no secret that having a business website is crucial for success. Whether your company has been established for a while, or you’re just starting out, now is the perfect time to get a website that truly demonstrates your brand and ensures you succeed on the...
5 Steps to Create an Outstanding Website
Having a website has become an essential part of doing business. No matter the size or niche of your enterprise, you simply must have an online presence. But, if you don’t yet have a website, or if your website is in need of a serious refresh - how do you even create...
How to Create a Smooth Customer Journey on Your Website
To many business owners, the customer journey on a website seems simple enough. A company offers a product or service, and customers purchase it. In reality, the customer journey can be much more complex, and designing a website that drives a potential customer or...
5 Reasons to Focus on Branding
Building a successful business is more than just good products and services. It’s about creating an identity that resonates with customers and makes them want to come back. And in today's competitive market, it is more important than ever for businesses to have good...
The Importance of an Annual Website Review
As a business owner, your website is one of your most powerful tools. That's why it's so important to have a well-designed, professional website. But design is only one part of the equation—your website also needs to be regularly reviewed to make sure that it's...
Why Small Businesses Shouldn’t Host their Website with their Developer
Having a website is a great way to reach new customers and grow your business. But now you have to decide how to host your website. Should you host your website with your developer? Let’s take a look at some of the pros and cons.There are a few advantages to hosting...
Archive
The Importance of an Annual Website Review
As a business owner, your website is one of your most powerful tools. That's why it's so important to have a...
Why Small Businesses Shouldn’t Host their Website with their Developer
Having a website is a great way to reach new customers and grow your business. But now you have to decide how to host...
4 Qualities of a Compelling CTA (call-to-action) for your Website
There is certainly a lot that goes into building a professional website to truly elevate your brand on the web - it...
Tips for Creating an Unforgettable “About Us” Page
From our extensive experience in the world of digital marketing and from building and revamping countless professional...
How to Make the Most of Google My Business
There’s no question that Google dominates the web in nearly every aspect as it accounts for a whopping 76% of global...
4 Reasons why We use DIVI Builder
Inception Web Design has years of experience building elegant and unique websites for small to medium-sized businesses...
What Website Platform is Best for Your Site?
If you don’t already have a website or you’ve recognized the need for a redesign (and if you’re unsure, be sure to...
Is the 1st Impression of Your Site Effective?
Everyone knows, “you only get one chance to make a first impression,” and while that mostly applies for face-to-face...
Why Single-Page Websites Work
Starting and running a small business often means spending time and money on absolute necessities and urgent matters,...
5 Undeniable Reasons Every Business Needs a Website
Perhaps you’ve built a successful business without a website, or maybe you’re a new business owner just simply...
4 Reasons to Hire a Professional Website Designer
One of the biggest decisions business owners can make is deciding to launch or redesign a website for their business....
What is Content Optimization and is it Really that Important?
Content optimization is a strategic, proven method to make websites and blog posts more SEO friendly to acquire more...
9 Colors and What They Convey to Your Customers
In the world of marketing, color choice plays an important role in branding. When one of our clients is looking to...
How to Choose the Best SEO Keywords
In our blog, SEO: The Basics of Keyword Research, we highlighted why conducting keyword research is essential for...
SEO: The Basics of Keyword Research
SEO, or Search Engine Optimization, is an essential part of any digital marketing strategy. Google notoriously keeps...
What Every Business Owner Should Know About Website Development
As a business owner, you may have to make some difficult choices about how to allocate your resources when it comes to...
4 Reasons a Responsive Site is a MUST
Not too long ago, most companies opted to create two versions of their websites - one for desktop and one for mobile....
Managing a Website – 5 Things to Monitor
For all businesses, launching a new website is an amazing step in creating an online presence, however, once a website...
How to Pick the Best Images for Your Website
The cornerstone of your digital marketing strategy should be an effecitve website that truly serves as a spotlight on...
Why WordPress is the Top Choice for Website Platforms
If you’re a business owner looking to build or redesign your company website, hopefully, you’ve done your research and...
What to Ask the Web Designer You’re Considering
Whether your company is in need of a brand new website or you already have one that could use a redesign, it can be an...
Tips For Building a Strong Brand Identity
Key to any digital marketing efforts is your brand. How does a company successfully build a “brand identity” in the...
Top 5 Things Your Website Designer Needs
In the business world, time is money, so if you want your website to make a positive impact on the internet sooner...
Our Top 3 Free SEO Tools for Your Business
Every digital marketing strategy has multiple facets to it, and one of the most essential aspects of successfully...