Content optimization is a strategic, proven method to make websites and blog posts more SEO friendly to acquire more traffic, which means more conversions or sales.
And yes, it really is that important!! Content optimization helps improve the relevancy of the content of your website and outshine similar content produced by your competitors, both of which help boost your website’s rankings on the search engine result pages (SERPs).
When a website’s content is optimized in the following ways, Google’s crawlers are pleased and the search engine’s algorithms will kick in, increasing your site’s ranking over time:
- Inclusion of primary keywords, as well as synonyms of seed keywords.
- Addition of appropriate meta tags
- Written compelling meta descriptions are published
- Improvement of the readability score
- Inclusion of relevant internal links
When content is optimized the overall quality of your content is improved, making each page and blog post directed at your target market. Not only are users able to understand your content better, but search engines are also better able to understand the content. This results in a higher ranking on the SERPs which means more clicks to your website, which increases sales and your bottom line. So, yes – content optimization is really that important!
Tips For Content Optimization
Content optimization is an ongoing process, but here are some top strategies for optimizing content to achieve higher rankings.
Avoid Content Decay
When you stop revising or updating the content on your website, the content “decays,” or becomes stale and outdated, so the traffic to those pages declines. Content should be continually updated, especially to reflect industry updates and changes.
Do Competitor Research
Researching your competition can help you learn what marketing strategies they’re using in order to improve your own content strategies. Check out the content of your top competitor’s websites for quality, comprehensiveness, word count, keywords used, backlinks, and the freshness of the content.
Update Old Blogs
Merely updating existing blog posts can increase traffic to your website. You can update old blog posts by:
- Rewriting or reworking the intro and conclusions to ensure they are engaging and actionable.
- Picking out the weaker sections and replacing them with a variation that is more helpful for a reader looking for information.
- Upping the word count to make sure the information is thorough.
- Update all references and citations to point to sources no more than 2 years old.
Boost Internal Links
While you can’t control external links, there are likely plenty of opportunities within your website (especially if it’s full of fresh, current content!) to internally link pages. No resource on your website should be more than 3 clicks away, and all broken links should be fixed. Using a tool like Ahrefs makes it easy to find and correct those broken links!
Hire a Pro!
Overwhelmed at the thought of optimizing your existing content or having to write all new content? There are plenty of professionals with proven success, like the team at Inception Web Design, that can optimize all of your written content to boost your SEO strategy.
Schedule a complimentary consultation to get all of your SEO content questions answered.
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