People have questions. Google has the answers. But… does your company’s website have the answers? If it doesn’t, how will Google recognize it as a credible, authoritative site? And if your website isn’t a credible, authoritative site, why would Google rank your site at the top of the Search Engine Results Pages (SERPs)?
Having quality written content helps search engines (beyond just Google!) recognize your website as a credible, authoritative site and thus, your site will get ranked higher in the SERPs… which is what SEO is all about! Regularly publishing blogs on your website is simply a way to increase the amount of quality written content.
There are countless reasons, but here are our Top 5 Reasons Blogging Helps SEO:
1. A Blog Keeps Your Website Fresh and Current
A blog that is frequently updated and writes about current, relevant topics gives your website (and your brand!) more credibility. You’re not going to likely need to update your homepage or service pages very frequently, so a blog is the best way to frequently add fresh, new content to your site. If users stumble across your website, and they realize it hasn’t been updated in years, they are going to immediately question the validity of the information they’re seeing. Plus, Google won’t rank your site high on their SERPs if their fancy algorithm signals it may be outdated. Websites that are updated continuously signal that the website is alive and well, and it gives them more reason to index your website more often. That means it stays on their radar more over time.
2. Blogs Increase Dwell Time
“Dwell time” is the length of time someone spends looking at a webpage after they’ve clicked a link on a SERP page before they click back to the SERPs. It’s not a definite Google ranking factor, but think about it – if a user conducts a Google search, clicks on a top link (which they usually do), and immediately clicks off the page back to the SERPs, that means the user didn’t find what they were looking for. THAT matters to Google, and they will adjust their rankings accordingly. If a user clicks a link on the SERPs, and then stays a while, that’s an excellent signal to Google that the user found quality content on the webpage they clicked. Blogs = quality content.
3. A Blog Allows for More Internal Linking
Much of successful SEO is about links – and internal links are some of the easiest ones to create because you can create them yourself! Internal links are the links that go from one page on a website’s domain to a different page on the same domain. One of the simplest mistakes you can make when it comes to SEO is failing to incorporate internal links on your website to point users from one page to another. Blogging is one of the easiest ways to add tons of internal links – as you publish more and more blog posts on topics related to your industry, you’re adding more pages that you can naturally link together!
4. Blogging Will Earn More External Links
External links (hyperlinks from another site that direct users to your site) are some of the most difficult links to earn, but are absolutely an essential part of any successful SEO strategy. For Google to view your site as credible and authoritative, other well-respected sites have to link back to yours. By maintaining an active, relevant blog, you are filling your website with page after page of valuable information, and there’s a better chance of other sites finding that information and linking to it.
5. A Blog Helps You Connect with Your Audience
Over time, publishing quality blog content will obviously help with the technical aspects of linking like discussed above. But also, when you share blog posts that people love, they’re more likely to share it, which will drive traffic to your site, growing your audience. And now that they’ve discovered your amazing, captivating blog posts, they’re likely to come back to see even more of your content and might even sign up for your email list. Naturally driving people to your website, creating a connection to you and your brand, and them becoming regular followers is more valuable than any top spot on Google’s SERPs. A blog is an excellent way to organically make those connections and create an ongoing relationship with the people you want to reach.
At Inception Web Design, we know how to create quality written content to get your website performing as a beacon on top of the SERPs. Schedule your free 30 minute consultation!
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