— content creation
content writing
Written content is one of the most important features of your overall digital marketing strategy. When it comes to your website, social media posts, email marketing, and beyond, if your written content doesn’t promote and define your brand, we can help.
— content writing
Content Makes a Difference
Content that Elevates
Our original content is available to you across multiple platforms, whether it’s on social media, via email marketing campaigns, or even traditional marketing avenues like printed brochures and advertisements. By creating original, engaging content that consistently reflects your brand, we can help you build a stronger online presence and help drive sales via traditional methods as well. Across all marketing channels, we’re here to spotlight your company not just with eye-catching graphic visuals, but with copy written to target your audience and drive conversions.
Process Overview
01.
Consultation
We want to understand your story, who you’re telling it to and how you want them to feel. You may have elements that speak to you or you may need us to create everything from scratch.
02.
The Designs
We will create different looks for you including different palettes. You could choose the one that is perfect for you or “mix and match” with different elements to create the perfect outcome.
03.
Delivery
A full suite of the your logo in variations including file type, color, black and white, transparent. We also provide you a site icon which you can use for social media or in other branding materials.
content
— optimization
What is Content Optimization?
Content optimization is a strategic, proven method to make websites and blog posts more SEO friendly to acquire more traffic, which means more conversions or sales.
And is it Really that Important?
Yes, it really is that important!! Content optimization helps improve the relevancy of the content of your website and outshine similar content produced by your competitors, both of which help boost your website’s rankings on the search engine result pages (SERPs).
Basically, when a website’s content is optimized in the following ways, Google’s crawlers are pleased and the search engine’s algorithms will kick in, increasing your site’s ranking over time.
Here are some top strategies to optimize content:
Avoid Content Decay
When you stop revising or updating the content on your website, the content “decays,” or becomes stale and outdated, so the traffic to those pages declines. Content should be continually updated, especially to reflect industry updates and changes.
Do Competitor Research
Researching your competition can help you learn what marketing strategies they’re using in order to improve your own content strategies. Check out the content of your top competitor’s websites for quality, comprehensiveness, word count, keywords used, backlinks, and the freshness of the content.
Update Old Blogs
Merely updating existing blog posts can increase traffic to your website.
- Picking out the weaker sections and replacing them with a variation that is more helpful for a reader looking for information.
- Upping the word count to make sure the information is thorough.
- Update all references and citations to point to sources no more than 2 years old.
Boost Internal Links
While you can’t control external links, there are likely plenty of opportunities within your website (especially if it’s full of fresh, current content!) to internally link pages. No resource on your website should be more than 3 clicks away, and all broken links should be fixed. Using a tool like Ahrefs makes it easy to find and correct those broken links!
Joanna
Content Writer
meet JoAnna
JoAnna of My Creative Muse, has been happily providing written content for Tanswell Web Design for a few years now, specializing in website copy and optimized blog posts. Her mission is to help boost site traffic and engage website visitors to turn clicks into conversions.
Teaming up with Valerie to complete countless projects from nearly every business niche imaginable has afforded JoAnna the opportunity to connect with so many amazing business owners across the Valley and beyond, and working with Valerie is truly the best part of this “job.”
When she’s not planted in front of her laptop, she happily spends time with her two amazing kids, binging Netflix, or can be caught staying up too late buried in a book, which is likely where her love of words stems from.