Perhaps you’ve built a successful business without a website, or maybe you’re a new business owner just simply wondering, “Do I really need a website for my business?” In today’s day and age, it seems like there’s unlimited opportunities to get your brand out in the world, including traditional marketing techniques and more modern channels like via social media. But the truth is, there’s actually never been a more important time to invest in a website for your business.
Here are some of the top reasons you absolutely need a website for your business!
1. A Professional Website Increases Credibility.
Across any industry, having a business website increases credibility among consumers. In fact, an online survey reported that 84% of consumers think a website makes a company more credible than companies that only have a social media presence. Plus, having a website domain means you can create branded email addresses (such as hello@inceptionwebdesign.com), which increases consumers’ perception of your professionalism and trustworthiness. Having a branded email can also help you take advantage of the power of email-marketing campaigns, as some email-marketing tools won’t actually allow businesses to send emails from personal addresses.
2. A Professional Website Can Generate Leads
Business 101: to grow your business, you need new customers. One of the best ways to attract new customers to your business is via Google. While social media sites are indexed on Google, an actual website opens up opportunities to rank higher on search engine result pages (SERPs) so more people can find your business. When you partner with a professional web designer that implements essential features for SEO (search engine optimization) into the build of your site, you increase your chances of being at the top of that long list of links that pop up when people search for the services you offer. Business 102: when you have a professional website that ranks high on Google, you increase your potential for new customers and your bottom line.
3. A Website Gives Consumers the Info They Need
It should go without saying – but a website is the perfect place to show off your business! Consumers want a one-stop place to quickly learn about your business and services you offer, as well as easy-access to basic info like location, hours, and contact information. But even more so, consumers often want to learn more in-depth information about a company, which is something they can’t get from mindlessly scrolling through a social media feed. A business website can feature comprehensive details about your services, about you and your team, and what sets you apart from your competitors. Furthermore, the inclusion of testimonials and reviews on your website increases confidence in what you have to offer and why people should trust
4. A Website Firmly Establishes Your Place in Your Industry
As of 2021, 81% of retail shoppers research their options online before buying. That’s an overwhelming majority of consumers trying to figure out where their money is best spent before they commit a penny. So, no matter your niche, if your competitors are online, and you aren’t, consumers are more likely to find other businesses offering your same services first! Launching a professional website guarantees you a secure spot in your industry to connect with customers who need you.
5. A Professional Website Doesn’t Have to be Costly or Confusing
Perhaps your hesitation in securing a space on the internet for your business comes from concern over the affordability and/or the process to get up and running. In 2022, building a website for your business doesn’t have to break the bank or send you into a panic. While you can DIY it, partnering with a professional web designer is truly the way to go, for countless reasons.
At Inception Web Design, we design websites for a wide range of businesses, offering unparalleled design features and options to suit your needs. Schedule your free consultation today.
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Pearl John2023-09-08I am delighted with the website Valerie Tanswell has created for me. The process of building it was painless and Valerie was reliable, supportive and very creative.Tony Rhine2023-08-27Working with Valerie was an incredible experience. She was prompt and worked very hard to get our project done. She had great references for when we needed additional outside work done. The site looks amazing and the experience couldn't have been better.Eddie Lack2023-08-11Working with Valerie on my new website was an absolute pleasure. Her professionalism and easy-going nature made the process a breeze. From our initial discussion to the final result, Valerie's expertise shone through. Valerie's ability to understand and translate my ideas into a stunning website exceeded my expectations. She kept me updated every step of the way, incorporating my feedback seamlessly. The website speaks for itself - it's visually appealing, functional, and perfectly represents my brand. I've received numerous compliments from impressed clients and colleagues. I highly recommend Valerie for her creative talent and professionalism. She's turned my vision into reality and I couldn't be happier. Thank you, Valerie!Tanner Esparza2023-08-08Our company recently had the opportunity to work with Valerie and she exceeded our expectations. From the moment we began our project together, I was impressed with her professionalism and attention to detail. She was able to deliver high-quality work and was always available to answer any questions or concerns I had. Overall, I would highly recommend Tanswell Web Design to anyone looking for exceptional marketing services. She truly goes above and beyond to ensure her clients are satisfied with the results.Shane Alexander2023-08-03Excellent design and very timely!Carlos Suescun MD2023-07-29Valerie came to us like an angel at a time of need when we needed a trustful website designer to completely redo our website and start from scratch. She created a beautiful, elegant, and very easy to navigate website for our hormone replacement center. Communication was very professional and timely and Valerie was very responsive to my company's specific needs. I highly recommend Valerie to anyone in need of an excellent website designer. Thank you ValerieTheresa Paganini2023-07-20What gorgeous websites Valerie creates! She is so diligent about creating your vision and ensuring your needs are met. If you are looking for someone who is easy to work with and very very talented, go with Tanswell Web Design. Check out her portfolio and you'll be sold.Carolyn Cummings2023-05-08I am an author/academic who needed a professional website to showcase my ideas and my work-in-progress. I contacted Valerie at Tanswell Web Design and she got to work straight away. Within 24 hours I had some suggested design ideas for logos and colour schemes. There was so much content to be put into this website and it is in this sense that a designer with an aesthetic sense like Valerie's can make all the difference. Before I knew it, my content was arranged into short, sharp chunks so that those who just want a 'taster' can get a feel for what my work is about and those who want more can click on the links for longer reads and more images. There were times when Valerie's suggestions didn't match my vision for the website. No problem. We discussed it, she made the adjustments to suit me and we agreed on a solution. Valerie pays attention to what her clients want and a challenge is right up her street. I believe mine was the first author/academic website she has designed. I'll not hesitate to recommend her to my colleagues.susan pack2023-02-09So very pleased with the end result of my new website. “Construction” started at ground-zero and Tanswell Web Design was with me every step of the way. Thank you for meeting my goals & exceeding my expectations. Tanswell Web Design listened to every detail and implemented exactly what I wanted. Extremely impressed with their abilities & professionalism! Thank you!!Glenn Ostlund2023-01-11Valerie is an absolute joy to work with. She is incredibly professional, creative, responsive and kept our commuication very organized. The web design she created is gorgeous beyond anything I could have possibly imagined at the start of our project. I highly recommend Tanswell Web Design. No complaints. Thank you Valerie!
