Having a website has become an essential part of doing business. No matter the size or niche of your enterprise, you simply must have an online presence. But, if you don’t yet have a website, or if your website is in need of a serious refresh – how do you even create a design for your website? How do you even begin the process!?
If you’re thinking of launching a website or you know your website is in need of an overhaul, we can certainly guide you through the process of creating a brilliant website design. Here are some of our top tips for how to successfully turn your creative vision for your website into a reality!
Define the Purpose and Goals of Your Website
Before you start designing your website, it’s important to define the purpose and goals of your website. What is the purpose of your website? Is it to sell products, showcase your portfolio, or provide information? What are your goals for your website? Do you want to increase traffic, generate leads, or increase sales? Defining your purpose and goals will help you create a design that aligns with your objectives. Also, part of this step is also to determine your target audience. What are their interests, preferences, and behaviors? Understanding your target audience will help you create a design that resonates with them and meets their needs.
Step 2: Sketch a Rough Layout
Once you have a clear understanding of your purpose, goals, and target audience, you can start sketching a rough layout for your website. Decide if you want a multi-page website or a single-page website (which is a popular option for startups and solopreneurs!). Look to other websites for inspiration and note what you like and what you don’t like. Start by sketching the basic structure of your website, including the header, footer, and main content areas. Then, sketch the placement of the different elements, such as the logo, CTA buttons, navigation menu, images, and text. If you’re stuck, check out our earlier blog: Features to Include in Every Website Design.
Step 3: Choose a Color Scheme and Fonts
Color plays a vital role in website design and truly, in all of your branding and marketing materials. It can evoke emotions, convey messages, and create a sense of continuity throughout your website. Choose a color scheme that aligns with your brand and resonates with your target audience. Furthermore, the fonts you choose for your website can impact its readability, professionalism, and overall design. All of the fonts should align with your brand and be easy to read. Avoid using too many fonts as it can make your website look cluttered and unprofessional.
Step 4: Add Visual Elements
Visual elements such as images, videos, and icons can help enhance the overall design of your website. Decide which high-quality images you can use that will align with your brand and resonate with your target audience. Your best bet is unique photos taken by a local professional photographer in lieu of stock photos, as personalized photos of your business and team increase credibility and trustworthiness. However, there are plenty of resources if you don’t have the budget for a professional photographer at this point, but just avoid generic stock image that everyone else is using! Here are our tips on How to Pick the Best Images for Your Website.
Step 5: Trust the Experts
At this point, you may be questioning whether you should hire a professional web designer or whether you should DIY it. At Inception Web Design, we understand that as a business owner, you wear so many hats, and we truly believe that “web designer” shouldn’t be one of them! There are so many intricate details that go into creating an impactful, effective website that delivers a flawless user experience for your audience, and it’s our mission to always make the process simple and affordable for each business we partner with.
Inception Web Design, Effective, Simple Solutions for Business Owners
Whether you have an existing website that needs a refresh or you’re starting from scratch, we can help you every step of the way. Our team can help with designing all of your branding materials, and then we will work tirelessly to create a brilliant design for your website, including all of the visual and content elements your website will need. Once your website is up and running, we also offer website maintenace, We have an extensive portfolio of websites for you to draw inspiration from, or we can help you truly start from scratch. Schedule your free consultation today.
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