Key to any digital marketing efforts is your brand. How does a company successfully build a “brand identity” in the first place, and why is it important? According to Nielsen’s Global New Product Innovation Survey, 59% of consumers prefer to purchase new products from brands that are already familiar to them.
One of the most valuable assets a company possesses is its brand name, which can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they purchase a product or service. Typically, when people think about “brand identity,” they usually just think about a company’s logo; however brand identity extends way beyond just a cool logo. There are many ways to build a successful brand identity, even for small to medium-sized businesses who are competing against major brands.
Amazing Logo Design
Of course the starting point to a successful brand is a solid logo that’s as unique as your business and its name. When picking a design or a designer for your logo, the main goal should be individuality. Also, you need to consider who your target market is, and how they will view the style of your logo. For example, if your business is aimed toward children, your logo should be playful, fun, full of color, and highly legible. On the other hand, if your business is a high-end law firm or something similar, your logo should reflect quality, professionalism, and high standards with sleek and clean imagery. When working with a designer, have them play around with different variations of your logo, such as designs in black and white, greyscale, or without the company name. That way, you’ll have a lot of different ways to incorporate your logo into your branding efforts.
Color Unification
When developing your brand identity, color plays an essential role in creating the cohesive look you need to shine. It’s important to not only stick to a color scheme, but to use the exact same colors on every medium as much as possible. If your logo has a specific shade of blue, you should use that same shade for all of your branding material. And what about picking colors in the first place? People have psychological ties to different colors, which means you can have a strategic impact on how your brand is perceived by your audience. Here are a few examples of what we mean:
- Red is passionate and exciting, so it’s the perfect choice if you want your brand identity to be young, exciting, and loud.
- Green is a calming color, and is often connected to money, nature, or health, but it’s incredibly versatile so it can really be used for anything.
- Blue is a color associated with stability, harmony, and trustworthiness, and as the most appealing color in the spectrum, it can help you appeal to a wide demographic.
- Purple is the color of royalty, so if you want your brand identity to have a luxurious feeling, purple is a great choice.
- Black is a modern, sleek choice for brands looking to come across as professional, elegant, sophisticated, and powerful.
Your Website Should Represent Your Brand
It’s no secret that your website is the cornerstone of your digital marketing strategy, so it should be obvious that it’s where your brand identity should shine through in full force. The brand identity you’ve created for your company should be reflected in the design, graphics, color scheme, and even the written content of your website. For every page, article, blog, video, and infographic you create and publish on your site, you should be asking “is the voice of my company easily identifiable in this content?” In other words, would your intended audience be able to tell it’s you with no other distinguishing factors attached to the content? If your brand identity isn’t reflected in your site, it may be time for a redesign.
Integrate Your Brand into Every Aspect of Your Business
Truly, the brand-building process never ends. Your brand should be evident and reflected in everything your customers can read, see, and hear. Whether a customer walks into your storefront, clicks to your website, picks up your business card, or sees your marketing efforts on social media, you must ensure that your brand is reflected consistently. Utilize your brand style to create consistency with visuals such as logo and color use, fonts, photography, and word choice. Beyond just your website, all traditional and digital marketing efforts should incorporate your voice, personality, and company mission statement into the content.
If you need some help with building a brand identity or better incorporating your existing brand identity into your website or beyond, don’t hesitate to schedule a free 30 min consultation with us.
More articles you my be interested in:
Website
Design
graphic
Design
content
writing
single-page
website
Pearl John2023-09-08I am delighted with the website Valerie Tanswell has created for me. The process of building it was painless and Valerie was reliable, supportive and very creative.Tony Rhine2023-08-27Working with Valerie was an incredible experience. She was prompt and worked very hard to get our project done. She had great references for when we needed additional outside work done. The site looks amazing and the experience couldn't have been better.Eddie Lack2023-08-11Working with Valerie on my new website was an absolute pleasure. Her professionalism and easy-going nature made the process a breeze. From our initial discussion to the final result, Valerie's expertise shone through. Valerie's ability to understand and translate my ideas into a stunning website exceeded my expectations. She kept me updated every step of the way, incorporating my feedback seamlessly. The website speaks for itself - it's visually appealing, functional, and perfectly represents my brand. I've received numerous compliments from impressed clients and colleagues. I highly recommend Valerie for her creative talent and professionalism. She's turned my vision into reality and I couldn't be happier. Thank you, Valerie!Tanner Esparza2023-08-08Our company recently had the opportunity to work with Valerie and she exceeded our expectations. From the moment we began our project together, I was impressed with her professionalism and attention to detail. She was able to deliver high-quality work and was always available to answer any questions or concerns I had. Overall, I would highly recommend Tanswell Web Design to anyone looking for exceptional marketing services. She truly goes above and beyond to ensure her clients are satisfied with the results.Shane Alexander2023-08-03Excellent design and very timely!Carlos Suescun MD2023-07-29Valerie came to us like an angel at a time of need when we needed a trustful website designer to completely redo our website and start from scratch. She created a beautiful, elegant, and very easy to navigate website for our hormone replacement center. Communication was very professional and timely and Valerie was very responsive to my company's specific needs. I highly recommend Valerie to anyone in need of an excellent website designer. Thank you ValerieTheresa Paganini2023-07-20What gorgeous websites Valerie creates! She is so diligent about creating your vision and ensuring your needs are met. If you are looking for someone who is easy to work with and very very talented, go with Tanswell Web Design. Check out her portfolio and you'll be sold.Carolyn Cummings2023-05-08I am an author/academic who needed a professional website to showcase my ideas and my work-in-progress. I contacted Valerie at Tanswell Web Design and she got to work straight away. Within 24 hours I had some suggested design ideas for logos and colour schemes. There was so much content to be put into this website and it is in this sense that a designer with an aesthetic sense like Valerie's can make all the difference. Before I knew it, my content was arranged into short, sharp chunks so that those who just want a 'taster' can get a feel for what my work is about and those who want more can click on the links for longer reads and more images. There were times when Valerie's suggestions didn't match my vision for the website. No problem. We discussed it, she made the adjustments to suit me and we agreed on a solution. Valerie pays attention to what her clients want and a challenge is right up her street. I believe mine was the first author/academic website she has designed. I'll not hesitate to recommend her to my colleagues.susan pack2023-02-09So very pleased with the end result of my new website. “Construction” started at ground-zero and Tanswell Web Design was with me every step of the way. Thank you for meeting my goals & exceeding my expectations. Tanswell Web Design listened to every detail and implemented exactly what I wanted. Extremely impressed with their abilities & professionalism! Thank you!!Glenn Ostlund2023-01-11Valerie is an absolute joy to work with. She is incredibly professional, creative, responsive and kept our commuication very organized. The web design she created is gorgeous beyond anything I could have possibly imagined at the start of our project. I highly recommend Tanswell Web Design. No complaints. Thank you Valerie!
Pearl John2023-09-08I am delighted with the website Valerie Tanswell has created for me. The process of building it was painless and Valerie was reliable, supportive and very creative.Tony Rhine2023-08-27Working with Valerie was an incredible experience. She was prompt and worked very hard to get our project done. She had great references for when we needed additional outside work done. The site looks amazing and the experience couldn't have been better.Eddie Lack2023-08-11Working with Valerie on my new website was an absolute pleasure. Her professionalism and easy-going nature made the process a breeze. From our initial discussion to the final result, Valerie's expertise shone through. Valerie's ability to understand and translate my ideas into a stunning website exceeded my expectations. She kept me updated every step of the way, incorporating my feedback seamlessly. The website speaks for itself - it's visually appealing, functional, and perfectly represents my brand. I've received numerous compliments from impressed clients and colleagues. I highly recommend Valerie for her creative talent and professionalism. She's turned my vision into reality and I couldn't be happier. Thank you, Valerie!Tanner Esparza2023-08-08Our company recently had the opportunity to work with Valerie and she exceeded our expectations. From the moment we began our project together, I was impressed with her professionalism and attention to detail. She was able to deliver high-quality work and was always available to answer any questions or concerns I had. Overall, I would highly recommend Tanswell Web Design to anyone looking for exceptional marketing services. She truly goes above and beyond to ensure her clients are satisfied with the results.Shane Alexander2023-08-03Excellent design and very timely!Carlos Suescun MD2023-07-29Valerie came to us like an angel at a time of need when we needed a trustful website designer to completely redo our website and start from scratch. She created a beautiful, elegant, and very easy to navigate website for our hormone replacement center. Communication was very professional and timely and Valerie was very responsive to my company's specific needs. I highly recommend Valerie to anyone in need of an excellent website designer. Thank you ValerieTheresa Paganini2023-07-20What gorgeous websites Valerie creates! She is so diligent about creating your vision and ensuring your needs are met. If you are looking for someone who is easy to work with and very very talented, go with Tanswell Web Design. Check out her portfolio and you'll be sold.Carolyn Cummings2023-05-08I am an author/academic who needed a professional website to showcase my ideas and my work-in-progress. I contacted Valerie at Tanswell Web Design and she got to work straight away. Within 24 hours I had some suggested design ideas for logos and colour schemes. There was so much content to be put into this website and it is in this sense that a designer with an aesthetic sense like Valerie's can make all the difference. Before I knew it, my content was arranged into short, sharp chunks so that those who just want a 'taster' can get a feel for what my work is about and those who want more can click on the links for longer reads and more images. There were times when Valerie's suggestions didn't match my vision for the website. No problem. We discussed it, she made the adjustments to suit me and we agreed on a solution. Valerie pays attention to what her clients want and a challenge is right up her street. I believe mine was the first author/academic website she has designed. I'll not hesitate to recommend her to my colleagues.susan pack2023-02-09So very pleased with the end result of my new website. “Construction” started at ground-zero and Tanswell Web Design was with me every step of the way. Thank you for meeting my goals & exceeding my expectations. Tanswell Web Design listened to every detail and implemented exactly what I wanted. Extremely impressed with their abilities & professionalism! Thank you!!Glenn Ostlund2023-01-11Valerie is an absolute joy to work with. She is incredibly professional, creative, responsive and kept our commuication very organized. The web design she created is gorgeous beyond anything I could have possibly imagined at the start of our project. I highly recommend Tanswell Web Design. No complaints. Thank you Valerie!