Every digital marketing strategy has multiple facets to it, and one of the most essential aspects of successfully marketing online is the design of your website. Beyond its visual appeal, your website should be optimized for SEO purposes, because what good is an amazing website if no one sees it? In this blog, we lay out some of the top SEO tools we believe every business owner should be aware of.
What is SEO?
First and foremost, every business owner and digital marketer should understand what SEO is. SEO stands for Search Engine Optimization, and it’s not something that can be overlooked. There are both on-page and off-page SEO strategies, and both aspects are important to directing traffic to your website. To users, it’s a simple process – a query is typed into a search engine, and users are magically presented with pages of links to click on to find the information they are looking for. But the ranking of those links is what SEO is all about, and for a business owner, it’s imperative that your website ranks at the top of the search engine results pages (SERPs), or it won’t be seen. If your website isn’t seen, you won’t earn traffic to your site and you won’t earn leads and increased sales. Yes, business owners should work hard to promote their brand and earn glowing referrals from happy clients, but being highlighted at the top of search results is truly key to brilliant success. Every company in every niche, large or small, needs SEO to make their brand truly shine to convert leads into sales.
Top 3 Free SEO Tools For Marketing A Business
Search engines, especially Google, can be a bit ambiguous when it comes to releasing information on how to rank a website high on the SERPs. A good place to start is to first understand some essential statistics on SEO and understand how crucial SEO is to your digital marketing efforts. While we may never know exactly what Google is looking for when considering the ranking of websites, there are a lot of amazing SEO tools at our disposal to help with your SEO efforts, and while many are quite pricey to use, there are many quality SEO tools that are actually free! Here’s our collection of a few of our favorite free SEO tools that are effective, powerful, and best of all – free to use!
Google Analytics
A digital marketer simply can’t live without using Google Analytics. The online world is dominated by Google, and that includes the world of SEO. Google Analytics gives you the tools you need to understand the traffic that’s coming to your website – how are they finding your website and how they are using it. Understanding the visitors to your site is essential to marketing to your target market, because it helps you make decisions based on data. Based on the data provided by Google Analytics, you can determine where your marketing dollars are best spent – discover where you should be advertising and what types of content you need to be publishing to drive traffic.
Google Search Console
This free service provided by Google helps business owners and SEO experts monitor, maintain, and troubleshoot your website’s presence in Google’s search engine result pages. According to Google’s own support pages, Search Console offers tools and reports to help you do the following:
- Confirm that Google can find and crawl your site.
- Fix indexing problems and request re-indexing of new or updated content.
- View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
- Receive alerts when Google encounters indexing, spam, or other issues on your site.
- Show you which sites link to your website.
- Troubleshoot issues for AMP, mobile usability, and other Search features.
Ubersuggest
This all-in-one free SEO tool helps you understand what to do, what your competitors are doing, and how to best adjust your strategy. Ubersuggest is a free Google chrome extension, and there’s a lot you can do with it, but the most simple way to use it is to type a domain or keyword into the search bar and voila! Instant access to a report full of valuable information! The key feature of Ubersuggest is its keyword tool, since creating quality written content that targets specific keywords is an essential part of SEO. From head terms to long-tail phrases, Ubersuggest offers hundreds of suggestions from their free keyword tool. You will also be able to see the volume, competition, and even seasonal trends for each keyword. According to the Chrome Web Store, the data that Ubersuggest Chrome extension provides is perfect for:
- Competitive research.
- Website owners who want to improve their SEO and get more organic traffic.
- Sales professionals looking to gain more intelligence about a prospective client’s website (likewise, help business owners gain intelligence on a competitor’s website).
- Freelancers, agencies and marketers working with clients optimizing their websites.
If you have questions about how your website is performing on the SERPs, and what we can do to drive traffic to your site, schedule a complimentary 30 minute consultation today.
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