Starting and running a small business often means spending time and money on absolute necessities and urgent matters, and many business owners often feel forced to make difficult decisions about where resources are best spent. Too often, a professional website gets lumped into the “luxury” category, and that can be a costly mistake. Whether you’re a solopreneur running your business entirely on your own, or you’re running a slightly larger operation, a professional website for your brand is a necessity you simply can’t afford to live without.
Many entrepreneurs believe that being active on social media platforms like Facebook or Instagram can suffice for an online presence, but truthfully, that’s not enough. Don’t make the mistake of believing that a website for your business is an unnecessary frill or frivolous endeavor; rather it’s an essential, fundamental, and affordable tool every company needs.
When it comes to website design, one-page websites have become an increasingly popular trend used by solopreneurs, entrepreneurs, freelancers, and larger businesses to showcase services, products, projects, portfolios, events, and much more.
Benefits of a Simple One-Page Website
Establish Your Online Presence
We know that a strong social media presence can certainly help a business be successful, but regardless of industry, there are numerous reasons you need a professional website. One of the top reasons is because a website increases your potential clients’ perception of your credibility and quality. Nearly 90% of consumers surveyed trust a company’s credibility more if they have an actual website rather than just a social media page. So while your digital marketing strategy is likely to have many facets, a well-designed website should be the cornerstone of your online presence.
Simplify Your Message
If your business or the service you offer is straightforward, a one-page website can mirror that message and provide an easy-to-understand, user friendly, one-stop shop for your potential clients. Your one-page website can include all the necessities that you need that consumers are looking for: a clear message about your goods and services, contact information (always with a clear Call To Action), business information like location and hours, and high-quality photos that capture your professionalism and commitment to quality.
Enjoy Easier Mobile Navigation
With a significant increase in mobile web browsing over recent years, a single-page website makes browsing easier than ever. Statista reported that for the 1st quarter of 2023, “45-449% of web traffic in the United States originated from mobile devices” and when you consider that over 230 million U.S. consumers own smartphones, that’s a considerable amount of potential customers that are searching for what you offer. So, when it comes to browsing, a website must load easily on mobile devices and be simple to navigate – a single-page website indisputably checks both those boxes. With just one page to load, there’s no lull in a user’s search which can frustrate them, causing them to click away. Without multiple tabs and tiny links to navigate, users can find what they need quicker and more efficiently, which will ultimately lead to greater satisfaction and conversions.
Gain Affordability Without Sacrificing Design
While there is sometimes truth to the old adage, “you get what you pay for,” and there are certainly instances when a company may need to designate a large amount of their budget to their company’s website but there is absolutely no need to sacrifice quality of design! The single-page websites we design for clients are given as much time and attention as the larger web design projects we complete. Single-page sites are designed with the same care and consideration and can still have multiple tabs and sections within that one page; there’s no loss of design or function.
How Does a Single-Page Site Affect SEO?
In the spirit of transparency, there are some drawbacks to opting for a one-page website, the biggest being that they aren’t the most ideal for SEO purposes. SEO, or search engine optimization, is an intricate and ongoing process that increases your site’s rankings on search engines, especially Google. Of course, the first step to ranking on the search engine results pages (SERPs) is to have a website in the first place, a single-page website won’t lend itself to some of the more advanced SEO strategies, like siloing . Siloing requires structuring your website into different areas of interest to demonstrate authority in those areas or organizing the detailed content on your site into categories and subcategories, which Google’s algorithms love.
However, for businesses just starting out or smaller-scale operations that solopreneurs run, SEO doesn’t need to be at the top of your priority list. A single-page website gets you online, increasing your credibility and authority in your niche and provides the information your potential customers and clients are looking for, plus countless other advantages.
At Inception Web Design, we absolutely love to see small businesses succeed, so we are proud to offer affordable, competitive web design pricing to fit within your organization’s budget and goals. Schedule your free consultation today.
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