It’s a big decision to hire a web designer to help you create your business website and we understand that being a business owner is a stressful job, so we thought it might be helpful to share some tips on how to provide feedback to your web designer.
No matter the situation, providing your opinion or constructive feedback to someone can be challenging, and that can be especially true when working with someone who is designing your website. The website may be for your business, but it’ll likely feel deeply personal to you, as it’s a reflection of your brand which YOU have dreamt into reality. Hopefully before you commit to hiring a web designer, you’ve done your research and asked all the right questions, and you feel confident in your choice. The right web designer will be open to your feedback because they’ll want to make sure you’re satisfied with the end result, but it doesn’t hurt to consider these tips for providing helpful feedback to ease the design process.
Look at Other Websites
Your designer likely has an amazing portfolio of websites they’ve built or redesigned that they’ve shared with you, but you can look elsewhere for inspiration too. Check out your local and national competitors. Note the look, the feel, the navigation, the function of each site – what do you like and what do you not like? Sharing a variety of websites with your web designer can help illustrate what you’re looking for, especially when you aren’t sure how to put it into words.
Avoid General Statements
Giving specific, concrete feedback is much more helpful than general feedback. Statements like “jazz it up” or “make it pop” could mean anything to anyone. Does “jazz it up” mean bigger and bolder fonts? Does that mean more vibrant colors should be added? Do you want flashy words or graphics to dance across the screen? Do you want a disco ball to come down and sprinkle glitter everywhere? Instead of saying, “it’s all wrong” or “I don’t like it,” be specific! What is wrong.. What don’t you like? The colors? The fonts? The photos? The lack of a disco ball!? Help your designer help you.
Put Your Audience First
Throughout the process, it’s important to keep your target market, or audience, in mind, and what you may personally like or dislike may not be best for your audience. If your web designer is experienced in other aspects of digital marketing, they are likely used to designing websites for the experience of the user. Often, that can mean they’ve incorporated SEO-friendly design elements that you may not understand. Definitely communicate with them what you like and dislike, but keep in mind that you may have to put some of your personal feelings about the design aside and trust that the design could be for the benefit of your audience which will ultimately help drive sales.
Focus on the Most Important Parts
When someone clicks to your website, you only have a few seconds to keep them there and to get your message across to your users. Every website should have these essential features, but consider – what is the main function or most important part of your website? Is it to get people to contact you via telephone or email? Is it so they shop online from your site? To learn about your services? To view your menu or locations? Your website, from the very first click, should serve its intended function. Instead of focusing on the minor details of your site, focus on the bigger picture – does the design of your site serve as a powerful marketing tool for what you need it to do?
Be Honest from the Start!
Part of being a designer is receiving feedback and getting critiqued. We can promise you, there’s never any hard feelings! If you feel that something has been overlooked or can be improved upon, speak up! And speak up sooner rather than later. It’s fairly simple to change things early in the design process but can become more complex (and more expensive) later on. Honest feedback, especially early on, can be crucial to the process – if something doesn’t seem right to you, say something.
If you’ve decided it’s time to redesign your website, Inception Web Design is sure to get you stunning results, and we’ll do our best to make the process as stress-free as possible. Schedule your free 30 minute consultation to get the process started!
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Pearl John2023-09-08I am delighted with the website Valerie Tanswell has created for me. The process of building it was painless and Valerie was reliable, supportive and very creative.Tony Rhine2023-08-27Working with Valerie was an incredible experience. She was prompt and worked very hard to get our project done. She had great references for when we needed additional outside work done. The site looks amazing and the experience couldn't have been better.Eddie Lack2023-08-11Working with Valerie on my new website was an absolute pleasure. Her professionalism and easy-going nature made the process a breeze. From our initial discussion to the final result, Valerie's expertise shone through. Valerie's ability to understand and translate my ideas into a stunning website exceeded my expectations. She kept me updated every step of the way, incorporating my feedback seamlessly. The website speaks for itself - it's visually appealing, functional, and perfectly represents my brand. I've received numerous compliments from impressed clients and colleagues. I highly recommend Valerie for her creative talent and professionalism. She's turned my vision into reality and I couldn't be happier. Thank you, Valerie!Tanner Esparza2023-08-08Our company recently had the opportunity to work with Valerie and she exceeded our expectations. From the moment we began our project together, I was impressed with her professionalism and attention to detail. She was able to deliver high-quality work and was always available to answer any questions or concerns I had. Overall, I would highly recommend Tanswell Web Design to anyone looking for exceptional marketing services. She truly goes above and beyond to ensure her clients are satisfied with the results.Shane Alexander2023-08-03Excellent design and very timely!Carlos Suescun MD2023-07-29Valerie came to us like an angel at a time of need when we needed a trustful website designer to completely redo our website and start from scratch. She created a beautiful, elegant, and very easy to navigate website for our hormone replacement center. Communication was very professional and timely and Valerie was very responsive to my company's specific needs. I highly recommend Valerie to anyone in need of an excellent website designer. Thank you ValerieTheresa Paganini2023-07-20What gorgeous websites Valerie creates! She is so diligent about creating your vision and ensuring your needs are met. If you are looking for someone who is easy to work with and very very talented, go with Tanswell Web Design. Check out her portfolio and you'll be sold.Carolyn Cummings2023-05-08I am an author/academic who needed a professional website to showcase my ideas and my work-in-progress. I contacted Valerie at Tanswell Web Design and she got to work straight away. Within 24 hours I had some suggested design ideas for logos and colour schemes. There was so much content to be put into this website and it is in this sense that a designer with an aesthetic sense like Valerie's can make all the difference. Before I knew it, my content was arranged into short, sharp chunks so that those who just want a 'taster' can get a feel for what my work is about and those who want more can click on the links for longer reads and more images. There were times when Valerie's suggestions didn't match my vision for the website. No problem. We discussed it, she made the adjustments to suit me and we agreed on a solution. Valerie pays attention to what her clients want and a challenge is right up her street. I believe mine was the first author/academic website she has designed. I'll not hesitate to recommend her to my colleagues.susan pack2023-02-09So very pleased with the end result of my new website. “Construction” started at ground-zero and Tanswell Web Design was with me every step of the way. Thank you for meeting my goals & exceeding my expectations. Tanswell Web Design listened to every detail and implemented exactly what I wanted. Extremely impressed with their abilities & professionalism! Thank you!!Glenn Ostlund2023-01-11Valerie is an absolute joy to work with. She is incredibly professional, creative, responsive and kept our commuication very organized. The web design she created is gorgeous beyond anything I could have possibly imagined at the start of our project. I highly recommend Tanswell Web Design. No complaints. Thank you Valerie!
